In this episode, co-hosts Elisabetta Borghi and Filiberto Amati explore the intersections of international marketing, consumer trends, and brand strategy with guest Franco Piero, CEO and co-founder of the BIOVA Project. Franco shares insights on his pivot from video production focused on sustainability to creating circular economy solutions for food waste, emphasising the challenges and logistics of transforming surplus bread into beer and exploring new categories like kombucha. The discussion covers the importance of stakeholder alignment, consumer appeal, and collaboration, focusing on expanding the impact of sustainable practices in food production. Franco also highlights the crucial role of scaling businesses with sustainability-focused investors and partners, aiming to maximise market presence and ecological impact.

00:00 Introduction

01:02 Meet the Co-Hosts and Guest

01:25 Franco's Journey and the BIOVA Project

03:00 The Concept of Circularity and Food Waste

05:10 Challenges and Differentiation in the Market

09:33 Logistics and Compliance

18:16 Product Development and Market Strategy

22:15 Future Plans and Collaborations

43:56 Closing Thoughts

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